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Audience Growth
PART-TIME ~10-15 hrs/week retainer
About the Role
We're looking for a mid-level growth operator to own on-platform audience growth and retention. This is a part-time retainer role (~10-15 hours/week) focused on getting people to subscribe to Technically, and keeping them engaged once they're subscribed.
This is distinct from our off-platform growth work (social media on YouTube / Instagram / Twitter) — you'll own growth of our 1st-party audiences (email lists).
Core Metric: Aggregate email opens per month, which encompasses both subscriber growth and retention.
Responsibilities
Subscriber Acquisition
You'll be responsible for all of the avenues that point new people to a Technically subscription form:
- Recommendations: Manage our Substack recommendations strategy — who we recommend, who recommends us
- Substack Notes: Generate, post + measure Notes based off of Technically content
- Guest posting (contributor program): Identify and pitch contributors to write for Technically
- Guest posting (outbound): Secure placements for Technically content on other platforms to reach new audiences
- Organic search: Identifying topics that will rank well in search, producing content for those topics (or optimizing existing content)
Contributor Program
Think of this like a BDR function:
- Build and maintain a pipeline of potential contributors (technical writers, practitioners, subject matter experts)
- Cold outreach and relationship-building
- Qualify contributors and hand off to editorial for content collaboration
- Track and iterate on what outreach approaches work
Retention
- Monitor and improve email open rates
- Test email formats (roundups, single posts, news), subject lines, send times, preview text
- Track site engagement and return visits
- Identify content that drives re-engagement
You Should Have
- 2-4 years in growth, audience development, or content marketing
- Strong writing ability — you'll be writing Notes, outreach emails, and potentially guest posts. Comfort with technical topics is a must.
- Hustle mentality for cold outreach and contributor recruitment
- Content SEO experience (keyword research, on-page optimization — not technical SEO)
- Familiarity with newsletter platforms (Substack preferred, we also use Buttondown for email)
- Interest in software, AI and technology topics
Nice to Have
- Existing connections in the tech newsletter/media space
- Experience growing a newsletter (yours or someone else's)
- Background in B2B content marketing or developer marketing
- Track record with cross-promotion and partnerships
Details
- Type: Part-time retainer (~10-15 hrs/week)
- Location: Remote
- Compensation: Competitive monthly retainer
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