Sponsoring Technically
Technically works with companies looking for exposure to ambitious, technically-adjacent leaders across tech and finance. Publicly traded companies and startups alike have gotten their message out through a Technically sponsorship. Reach out for more details.
Stat Sheet
AUDIENCE
70K+ Subscribers
Non-technical working professionals. Think PMs, Marketers, Customer Support, Designers, etc.
ENGAGEMENT
~40% Open Rates
For paid subscriber posts, open rates are upwards of 70%+. Sponsorship CTRs average .5-1%.
CADENCE
Biweekly Posts
Technically publishes to the entire list once per month, and to the paid list a second time every month.
Previous Sponsors
Technically has worked with top brands looking to get more exposure to engineering-adjacent audiences like PMs, operations, customer success, and more. Click on any of the logos below to read the sponsored issue.
Sponsorship Types
Technically does two types of sponsorships: dedicated posts and ad callouts.
1. Dedicated posts
Technically does sponsored posts that break down a particular company or piece of the stack. These include a sponsorship mention at the beginning and end.
For larger brands, dedicated posts take the form of a post explaining what your company does in a straightforward way.
For smaller brands, it makes more sense to place in a post covering your market or area of focus.
In addition to a banner ad up top and on the bottom, we can do backlinks and product mentions whenever relevant and additive to the audience.
Dedicated posts are obviously more in depth than traditional ads so more lead time and collaboration is to be expected.
2. Ad callout (one slot per newsletter)
Banner ads appear at the top and bottom of a Technically post. Copy is usually a few lines with a single CTA and a logo, since Substack is a bit limiting with visual layouts.
Generally, ads perform best when they're placed in a post that matches a product's value proposition. We can work together to figure which upcoming post it makes the most sense to place in.
Pricing
Pricing is bespoke and depends on ad type and volume. Reach out for more details.