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Sponsoring Technically

Technically works with companies looking for exposure to ambitious, technically-adjacent leaders across tech and finance. Publicly traded companies and startups alike have gotten their message out through a Technically sponsorship. Reach out for more details.

Stat Sheet

AUDIENCE

40K+ Subscribers

Non-technical working professionals. Think PMs, Marketers, Customer Support, Designers, etc.

ENGAGEMENT

45-50% Open Rates

For paid subscriber posts, open rates are upwards of 60%+. Sponsorship CTRs as high as 2%+.

CADENCE

Biweekly Posts

Technically publishes to the entire list once per month, and to the paid list a second time every month.

Previous Sponsors

Technically has worked with top brands looking to get more exposure to engineering-adjacent audiences like PMs, operations, customer success, and more. Click on any of the logos below to read the sponsored issue.

Sponsorship Types

Technically does two types of sponsorships: traditional ads and post placements.

1. Ads

Banner ads appear at the top and bottom of a Technically post. Copy is usually a few lines with a single CTA and a logo, since Substack is a bit limiting with visual layouts.

Generally, ads perform best when they're placed in a post that matches a product's value proposition. We can work together to figure which upcoming post it makes the most sense to place in.

2. Post placements

Technically does sponsored posts that break down a particular company or piece of the stack. These include a sponsorship mention at the beginning and end.

For larger brands, post placements take the form of a post explaining what your company does in a straightforward way.

For smaller brands, it makes more sense to place in a post covering your market or area of focus.

In addition to a banner ad up top and on the bottom, we can do backlinks and product mentions whenever relevant and additive to the audience.

Post placements are obviously more in depth than traditional ads so more lead time and collaboration is to be expected.

Pricing

Pricing is bespoke and depends on ad type and volume. Reach out for more details.