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people.","is_public":false,"topic_category":"devops","published_date":"2024-01-26T00:00:00+00:00","content_type":"company-breakdown","terms_within":["cloud","database","frontend","infrastructure","kubernetes","linux","networking","operating-system","paas","server","ssh","terminal","ui"],"companies_within":["aws","digitalocean","elastic"],"related_terms":[],"company_id":"digitalocean","blurb":"DigitalOcean is an independent infrastructure as a service provider; you can think of them as AWS or GCP, but for the people.","company_name":"DigitalOcean","company_ticker":"$$PRIVATE","content_body":"$1d","content_tldr":"## The TL;DR\n\nDigitalOcean is an independent **infrastructure as a service provider**; you can think of them as AWS\n or GCP, but for the people.\n\n- DigitalOcean **rents out servers** (and software on those servers) to developers building applications on the web\n- Unlike AWS, GCP, or Azure, DigitalOcean is a **standalone company** not owned by a massive trillion dollar tech giant\n- DO made a name for themselves by prioritizing **simplicity** and \\*\\*user experience \\*\\*instead of sheer power and number of products\n\nDigitalOcean [went public in 2021](https://www.nasdaq.com/market-activity/ipos/overview?dealId=911923-96241) and did over $500M in revenue last year, so they’re far from a small company. But as we’ll see, they approach things a bit differently than your average cloud\n provider.\n\n*Note: I am a former DigitalOcean employee but do not currently own and have not ever owned any shares.*","content_ungated":"","content_gated":"$1e","content_preview":"$1f","company_category":"Infrastructure and Cloud","company_type":"private","thumbnail":"/images/posts/what-does-digitalocean-do/where-software-runs.png","source_article_slug":null,"knowledge_bases":["analyzing-software-companies"],"term_difficulty":null,"seo_priority":true,"cta":"","canonical_url":null,"content_updated_at":"2025-06-24T22:27:15.474+00:00","is_draft":false,"company_products":["Droplets","Volumes","Spaces","Managed Databases","Load Balancers"],"content_gated_preview":"## The basic DigitalOcean product\n\nWe’re going to take a look at what the DigitalOcean\n\nUI\n looks like in a bit, but first, it’s worth breaking down the different *types* of things that cloud providers like DO offer. 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DevOps has as many definitions as letters, but the main gist is the process of getting software out there so your customers can use it. Companies in this section help developers do that, from API management to containers and artifacts.","tools":["hashicorp","jfrog","gitlab","docker","postman"],"articles":[{"slug":"what-does-hashicorp-do","category":"private-established","sentence":"{link} ($HCP) sells software that helps developers manage their cloud infrastructure via code-based configuration.","linkText":"Hashicorp","auto_is_public":false,"auto_title":"What does Hashicorp do?","auto_id":"c5695362-965f-4c21-94c5-34290bf53961","order":1,"auto_company_id":"hashicorp"},{"slug":"what-does-jfrog-do","category":"public","sentence":"{link} ($FROG) provides a bunch of products and services around DevOps, i.e. taking your software and deploying it to the world.","linkText":"JFrog","auto_is_public":false,"auto_title":"What does JFrog do?","auto_id":"385ac5ea-9cf4-4a5f-93ee-87d027af8f2e","order":1,"auto_company_id":"jfrog"},{"slug":"what-does-gitlab-do","category":"public","sentence":"{link} ($GTLB) is a giant tool for literally anything you'd want to do relating to building and deploying software.","linkText":"Gitlab","auto_is_public":false,"auto_title":"What does GitLab do?","auto_id":"fbe91a4d-cbf3-4c6b-b61b-95b99944dbec","order":1,"auto_company_id":"gitlab"},{"slug":"whats-docker-and-what-are-containers","category":"private-established","sentence":"{link} helps developers isolate their code and infrastructure in containers so things always run smoothly.","linkText":"Docker","auto_is_public":true,"auto_title":"What's Docker, and what are containers?","auto_id":"b2a94a1c-063d-413f-ae7b-91a6c89fab50","order":1,"auto_company_id":"docker"},{"slug":"what-does-postman-do","category":"private-emerging","sentence":"{link} is a suite of tools that helps developers build, test, and use internal and external API endpoints.","linkText":"Postman","auto_is_public":false,"auto_title":"What does Postman do?","auto_id":"95234ebc-aae8-4cce-84f8-46c5a85e0010","order":1,"auto_company_id":"postman"}]},{"title":"Fintech","sectionNumber":5,"short_desc":"Companies that help developers move money around","long_desc":"The banking system is obscure enough to make software engineering look easy. Companies in this section help developers move money around: accepting payments, creating subscriptions, and connecting to bank accounts.","tools":["plaid","stripe"],"articles":[{"slug":"what-does-plaid-do","category":"private-established","sentence":"{link} acts as an intermediary between apps (like Venmo) and your bank so that you can log in and share data securely.","linkText":"Plaid","auto_is_public":true,"auto_title":"What does Plaid do?","auto_id":"d9daa364-c726-4745-acbb-5e50d2dec259","order":1,"auto_company_id":"plaid"},{"slug":"what-does-stripe-do","category":"private-established","sentence":"{link} sells payments infrastructure for internet businesses: primarily, they help you bill your customers, process payments, and work with your payment data.","linkText":"Stripe","auto_is_public":false,"auto_title":"What does Stripe do?","auto_id":"d2d8e8a8-b047-4b51-94d8-7ae3df210bb7","order":1,"auto_company_id":"stripe"}]},{"title":"Infrastructure and Cloud","sectionNumber":6,"short_desc":"Companies that help developers build and run applications","long_desc":"Back in the day, most companies built and ran their own data centers. Today, almost everything happens in the cloud. 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But as we’ll see, they approach things a bit differently than your average cloud\n provider.\n\n*Note: I am a former DigitalOcean employee but do not currently own and have not ever owned any shares.*","content_ungated":"","content_gated":"$26","content_preview":"$27","company_category":"Infrastructure and Cloud","company_type":"private","thumbnail":"/images/posts/what-does-digitalocean-do/where-software-runs.png","source_article_slug":null,"knowledge_bases":["analyzing-software-companies"],"term_difficulty":null,"seo_priority":true,"cta":"","canonical_url":null,"content_updated_at":"2025-06-24T22:27:15.474+00:00","is_draft":false,"company_products":["Droplets","Volumes","Spaces","Managed Databases","Load Balancers"],"content_gated_preview":"## The basic DigitalOcean product\n\nWe’re going to take a look at what the DigitalOcean\n\nUI\n looks like in a bit, but first, it’s worth breaking down the different *types* of things that cloud providers like DO offer. You c..."},"knowledgeBases":[{"id":"analyzing-software-companies","title":"Analyzing Software Companies","description":"The products and business models of leading software companies.","heroDescription":"There are 35+ public companies – and countless more large privates – that build highly technical products. What do they actually do? 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DevOps has as many definitions as letters, but the main gist is the process of getting software out there so your customers can use it. Companies in this section help developers do that, from API management to containers and artifacts.","tools":["hashicorp","jfrog","gitlab","docker","postman"],"articles":[{"slug":"what-does-hashicorp-do","category":"private-established","sentence":"{link} ($HCP) sells software that helps developers manage their cloud infrastructure via code-based configuration.","linkText":"Hashicorp","auto_is_public":false,"auto_title":"What does Hashicorp do?","auto_id":"c5695362-965f-4c21-94c5-34290bf53961","order":1,"auto_company_id":"hashicorp"},{"slug":"what-does-jfrog-do","category":"public","sentence":"{link} ($FROG) provides a bunch of products and services around DevOps, i.e. taking your software and deploying it to the world.","linkText":"JFrog","auto_is_public":false,"auto_title":"What does JFrog do?","auto_id":"385ac5ea-9cf4-4a5f-93ee-87d027af8f2e","order":1,"auto_company_id":"jfrog"},{"slug":"what-does-gitlab-do","category":"public","sentence":"{link} ($GTLB) is a giant tool for literally anything you'd want to do relating to building and deploying software.","linkText":"Gitlab","auto_is_public":false,"auto_title":"What does GitLab do?","auto_id":"fbe91a4d-cbf3-4c6b-b61b-95b99944dbec","order":1,"auto_company_id":"gitlab"},{"slug":"whats-docker-and-what-are-containers","category":"private-established","sentence":"{link} helps developers isolate their code and infrastructure in containers so things always run smoothly.","linkText":"Docker","auto_is_public":true,"auto_title":"What's Docker, and what are containers?","auto_id":"b2a94a1c-063d-413f-ae7b-91a6c89fab50","order":1,"auto_company_id":"docker"},{"slug":"what-does-postman-do","category":"private-emerging","sentence":"{link} is a suite of tools that helps developers build, test, and use internal and external API endpoints.","linkText":"Postman","auto_is_public":false,"auto_title":"What does Postman do?","auto_id":"95234ebc-aae8-4cce-84f8-46c5a85e0010","order":1,"auto_company_id":"postman"}]},{"title":"Fintech","sectionNumber":5,"short_desc":"Companies that help developers move money around","long_desc":"The banking system is obscure enough to make software engineering look easy. 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Today, almost everything happens in the cloud. Companies in this section help developers run and manage the infrastructure they need to build their apps, from clouds to frontend-as-a-service.","tools":["aws","digitalocean","cloudflare","heroku","vercel"],"articles":[{"slug":"aws-for-the-rest-of-us","category":"public","sentence":"{link} ($AMZN) is the premier cloud provider - they sell the infrastructure building blocks to build modern apps.","linkText":"AWS","auto_is_public":false,"auto_title":"AWS for the rest of us","auto_id":"2af2d454-d2df-429b-ac65-5358883e2671","order":1,"auto_company_id":"aws"},{"slug":"what-does-digitalocean-do","category":"public","sentence":"{link} is an independent infrastructure as a service provider; you can think of them as AWS or GCP, but for the people.","linkText":"DigitalOcean","auto_is_public":false,"auto_title":"What does DigitalOcean do?","auto_id":"22b47657-e487-43b5-aa02-a17a165788f8","order":1,"auto_company_id":"digitalocean"},{"slug":"what-does-cloudflare-do","category":"public","sentence":"{link} ($NET) provides networking tools that help companies distribute their apps globally and securely.","linkText":"Cloudflare","auto_is_public":false,"auto_title":"What does Cloudflare do?","auto_id":"5c18eb5b-5fa6-4f6f-845d-43679cc376c5","order":1,"auto_company_id":"cloudflare"},{"slug":"what-does-heroku-do","category":"private-established","sentence":"{link} was and is one of the first cloud platforms as a service (PaaS).","linkText":"Heroku","auto_is_public":false,"auto_title":"What does Heroku do?","auto_id":"d590d6a8-aba7-432e-9d8d-2663cfa63a58","order":1,"auto_company_id":"heroku"},{"slug":"what-does-vercel-do","category":"private-emerging","sentence":"{link} builds a frontend-as-a-service product – they make it easy for engineers to deploy and run the user facing parts of their applications.","linkText":"Vercel","auto_is_public":true,"auto_title":"What does Vercel do?","auto_id":"8e5ad12b-5464-4479-add5-9d7853f40491","order":1,"auto_company_id":"vercel"},{"slug":"the-cloud-infrastructure-market","linkText":"cloud infrastructure market","category":"category-1743090291542","sentence":"Start with an overview of the {link}.","order":6,"auto_is_public":false,"auto_title":"Breakdown: the cloud infrastructure market","auto_id":"73e3619c-3232-4fa1-a26b-dac54901a9a0"}]},{"title":"Monitoring and Observability","sectionNumber":7,"short_desc":"Companies that help developers monitor and improve their applications","long_desc":"The saying goes that you can't improve what you can't measure. 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