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What does JFrog do?

JFrog provides a bunch of products and services around DevOps, i.e. taking your software and deploying it to the world.

devops

Last updated: July 4, 2025

JFrog provides a bunch of products and services around DevOps, i.e. taking your software and deploying it to the world. Their most popular lines deal with package and dependency management.

  • Software is mostly developed locally (on a personal computer), and then later deployed remotely to a group of powerful servers to run in “production”
  • The process of deploying that software - especially as teams use more and more open source packages - can get pretty complex
  • JFrog provides products that take your local software and get it ready for deployment, manage those packages, scan for security vulnerabilities, and other nice things

Adoption is comically high, with literally 82% [1] From JFrog's most recent 10-K filing: As of December 31, 2024, we had a global customer base of approximately 7,300 organizations across all industries and sizes, including approximately 82% of Fortune 100 organizations. of the Fortune 100 as customers (seems suspicious tbh). JFrog IPOd in 2020, and in 2024 they generated $428.5 million in revenue, growing 22% year-over-year [2] From JFrog's most recent 10-K filing: We generated revenue of $428.5 million and $349.9 million for the years ended December 31, 2024 and 2023, respectively, representing year-over-year growth rate of 22%.. So they're definitely on to something.

Terms Mentioned

Companies Mentioned

AWS logo

AWS

$AMZN
JFrog logo

JFrog

$FROG
Gitlab logo

Gitlab

$GTLB

The JFrog core product: DevOps automation

DevOps today is riddled with issues; it’s hard. Infrastructure is more complicated, software is at a larger scale, and engineering teams are releasing new versions constantly.

On top of that, most software that’s built today relies on packages of other software, mostly open source. When you use these packages in your application, they save you a lot of time, but also surface some new problems: how do you deal with versioning? Where do you host them? And how do you make sure they’re secure?

JFrog provides a group of integrated products that attempts to solve all of these major DevOps issues together - moving your software from local to remote, managing packages, and building CI/CD pipelines.

The core JFrog product is called Artifactory. In software, the word artifact refers to pretty much any static group of code (your application, a package). Artifactory lets you upload your code and dependencies (the packages you’re using) through a simple REST API, and distribute them to your servers or customers across a globally distributed network (so it’s fast).

Refresher: deploying software and packages

Why does JFrog exist, and what problems do they solve? The key is to understand the “DevOps” buzzword, which is what I’m here for. Quoting from the What’s DevOps post:

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