Experimentation is one of the ways that companies understand if their product efforts are working, and ipso facto, what they should be spending time on. The basic idea is that instead of trying to understand what your users might want before you build it, you can build small versions, test them on segments of your user base, and learn. Experimentation requires serious infrastructure: feature flagging and randomization, measuring metrics, and more.
A/B Testing and Experimentation
