Reverse ETL is the process of syncing data from your data warehouse to your business tools like Salesforce and Hubspot.
Data teams spend their time organizing data into a centralized warehouse. It’s operational teams, though, like sales and marketing, who need to use that data in their day to day SaaS tools. Reverse ETL is the process of moving data from the warehouse into those tools so operational teams can take action on it.
image source: https://www.castordoc.com/blog/reverse-etl-benchmark-for-mid-market-companies