The TL;DR
Zapier is a tool that helps business people make custom integrations between their favorite tools, without needing to write any code.
- Most SaaS tools rely on some sort of integration to get the data you need in the place you need it (e.g. Salesforce data in Hubspot)
- Tools have native, built-in integrations for popular stuff, but building custom ones for what you need requires developer time
- Zapier lets you create custom integrations – to share data, trigger workflows, and more – without having to code or rely on your engineers
- Recently, Zapier has been expanding their product line with a tool to create custom forms + a no-code database
Zapier claims that almost 70% of the Fortune 1,000 use the tool in some capacity, so it’s pretty popular. But to understand Zapier, one must first understand the humble integration.
